📊 Gewinnmargenrechner
Margin and markup sound alike but are two different numbers. This calculator computes both from your cost and selling price, or helps you find the right selling price for a target margin.
Profit margin (on selling price)
25%
Markup (on cost price)
33,33%
Profit per unit
20,00 €
Calculate the profit: 80,00 € − 60,00 € = 20,00 €
Margin = profit ÷ selling price: 20,00 € ÷ 80,00 € = 25%
Markup = profit ÷ cost price: 20,00 € ÷ 60,00 € = 33,33%
Formula
Margin = (selling price − cost price) ÷ selling price
The crucial difference: margin divides by the selling price, markup divides by the cost price. At a cost of € 60 and a sell price of € 80, profit is € 20 either way, but margin is 25% (20÷80) while markup is 33.3% (20÷60).
What the variables mean
- marge
- Profit as a percentage of the selling price
- opslag
- Profit as a percentage of the cost price
commonMistakes
- Applying a markup percentage as if it were a margin (or vice versa), leading to the wrong selling price.
- Forgetting that a margin can never reach 100% or more (that would mean a cost of € 0), while a markup can.
useCases
- Setting a selling price that yields a target profit margin.
- Comparing margins across products to assess profitability.